Who I am

I have spent over six years in commercial growth and digital marketing through the implementation of data projects.

I joined Digital Bananas Technology working with multiple clients and their respective cross-functional teams: digital marketing, sales, finance, operations. I built dashboards, tracked KPIs and through consultations helped a client in the hospitality industry increase their customer lifetime value by 10% within a six-month period. Another client in real estate, through strategic insights, identified a less competitive and untapped market gap and increased investors annual return-on-investment by +400% vs typical rates in the industry within 12 months.

That experience is what I bring. Understanding the challenge, crafting a solution, test, optimise and repeat.

I have since worked in Ecommerce and Retail, implementing data projects from web tracking to customer data management and analytics, marketing attribution, business profit and loss statement reconciliation with marketing budget for performance tracking and budget optimisation. I have worked with AdTech agencies where required to support the delivery of such projects.