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Previously , just one problem that some ecommerce brands face was discussed: how excluding product returns exaggerates the performance of paid media especially if it is regarded as the main driver for growth in the business. Looking further at a few more ecommerce data issues below and how to address them will give clarity on…
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Most fashion brands do not stall because demand dries up.They stall because the numbers they rely on stop telling the truth. By the time a brand reaches £5m in revenue, it usually has: And yet, decisions get trickier, not easier. Founders start asking questions like: This is not a platform problem.It is a data clarity…