Previously , just one problem that some ecommerce brands face was discussed: how excluding product returns exaggerates the performance of paid media especially if it is regarded as the main driver for growth in the business. Looking further at a few more ecommerce data issues below and how to address them will give clarity on…

Most fashion brands do not stall because demand dries up.They stall because the numbers they rely on stop telling the truth. By the time a brand reaches £5m in revenue, it usually has: And yet, decisions get trickier, not easier. Founders start asking questions like: This is not a platform problem.It is a data clarity…